FLY LONDON footwear distributed by DIP-TRADE

Since 1998 · Serbia and the region

Brands that
stand apart.

Distinctive footwear, bold design and dependable distribution — from leading global brands to your city.

Explore brandsFind a store
↓

DIP-TRADE d.o.o.

Choosing differently for over a quarter century.

Founded in 1998, our family business specialises in the import, export, wholesale and retail of footwear, apparel, accessories and sporting goods.

Our strength lies in carefully selected brands, stable distribution and long-term partnerships across Serbia and the region.

1998founded
25+years of experience
8retail stores
5regional markets

Our portfolio

Brands with character.

From iconic urban design and sustainable materials to exceptional comfort — every brand has a clear identity.

FLY LONDON footwearFLY LONDONOriginality without compromise FLY LONDON EyewearFLY LONDON EYEWEARA different perspective Lemon Jelly footwearLEMON JELLYVegan scented design Walkemore footwearWALKEMOREEveryday comfort Verbenas footwearVERBENASMediterranean character The Flexx footwearTHE FLEXXFlexibility and style Softinos footwearSOFTINOSSoftness in motion Saydo footwearSAYDOModern urban rhythm Uggari leather goodsUGGARILeather goods Flex and Go footwearFLEX&GOFreedom of movement Alpe footwearALPESpanish elegance The Art Company footwearARTCreative freedom Asportuguesas sustainable footwearASPORTUGUESASSustainable from Portugal Bearpaw footwearBEARPAWNatural warmth El Naturalista footwearEL NATURALISTANature in every step Ria Menorca footwearRIA MENORCAAuthentically Menorcan Bosco footwearBOSCOUrban dependability Starling HatsSTARLING HATSWinter accessories Alias footwearALIASContemporary simplicity

FLY LONDON stores

Find us in the city.

Eight stores in Belgrade and Novi Sad. Select a city or open the exact location in Google Maps.

FLY LONDON Outlet

Outlet

FLY LONDON Outlet

Prote Mateje 25, Belgrade

Mon–Fri 12–20 · Sat 10–14

Open map ↗
FLY LONDON Terazije

City centre

FLY LONDON Terazije

Terazije 31, Belgrade

Mon–Fri 09–21 · Sat 09–20 · Sun 10–17

Open map ↗
FLY LONDON Kralja Petra

City centre

FLY LONDON Kralja Petra

Uzun Mirkova 5, Belgrade

Mon–Fri 09–21 · Sat 09–20

Open map ↗
FLY LONDON Mercator

New Belgrade

FLY LONDON Mercator

Bulevar umetnosti 4

Mon–Sun 09–22

Open map ↗
FLY LONDON BEO Shopping

Zvezdara

FLY LONDON BEO Shopping

Vojislava Ilića 141

Mon–Sun 10–22

Open map ↗
FLY LONDON Novi Sad

Novi Sad

FLY LONDON Novi Sad

Pozorišni trg 2

Mon–Sat 09–22

Open map ↗
FLY LONDON Galerija

Belgrade Waterfront

FLY LONDON Galerija

Bulevar Vudroa Vilsona 12

Mon–Sun 10–22

Open map ↗
FLY LONDON AVA Shopping Park

Avala

FLY LONDON AVA Park

Astrid Lindgren 29

Mon–Sun 10–21

Open map ↗
DIP-TRADE wholesale footwear selection

Wholesale and distribution

A reliable growth partner.

We directly distribute carefully selected fashion and lifestyle brands across Serbia, Montenegro, Croatia, Slovenia and North Macedonia.

  • Stable supply and long-term partnerships
  • A portfolio of recognised international brands
  • Support for fashion, sports and retail stores

Careers at DIP-TRADE

We are looking for people with a confident step.

We are always open to new talent. Introduce yourself and send your CV to office@dip-trade.co.rs.

Contact

Let’s talk.

For claims, retail, wholesale, careers or any other enquiry, select a topic and write to us.

Phone+381 11 23 94 224Emailoffice@dip-trade.co.rsHead officeBeogradskog bataljona 38, Belgrade

This opens your email app with a completed message. No data is stored on this website.